Reputation

Reputation, the global leader in reputation experience management, welcomes Liz Carter as its new Chief Marketing Officer. In this role, Carter will draw upon her extensive experience to grow and scale Reputation's global marketing function, drive broader brand awareness and advance the organization's mission of managing consumer feedback from acquisition to loyalty.

In this session, you will learn:

Who is our new Chief Marketing Officer, Liz Carter?
What has been Liz’s Journey to CMO and Reputation?
What do fresh eyes mean from the direction of Reputation?

Liz oversees Reputation’s global marketing organization, which includes demand gen, product marketing and corporate marketing function. She is an experienced marketing leader who has built and managed high performing teams that deliver results across demand gen, communications, corporate events, field marketing and thought leadership. Previously, Liz built the field marketing and corporate events function at ServiceMax and managed various aspects of corporate marketing, communications and demand gen. Prior to joining ServiceMax in 2011, Liz was the Sr. Event Marketing Manager at SuccessFactors where she developed corporate event programs like SuccessConnect, SuccessFactors’ annual user conference and supported SuccessFactors’ goals of high growth and IPO through events. Liz holds a B.A. in English from Vanderbilt University.

Cassie Sneed is the Senior Customer Marketing Manager at Reputation. To her, there is nothing better than highlighting our amazing clients and their successes. Cassie joined the Reputation team in February of 2021. Since then, she’s hit the ground running developing Reputation’s first ever Advocate Program, Reputation Rockstar's, managing the Case Study program, and the Customer Advisory Board. Prior to Reputation, Cassie spent over seven years in the automotive industry assisting dealers and OEMs master their digital space - their website, digital advertising, SEO, social, digital communications, and more. She has held multiple roles including OEM Program Management, Field Enablement, and Account Management. Outside of work, Cassie loves spending time with her husband and two young sons. You can find her either on the Peloton Leaderboard, cozied up with a good book, or enjoying a glass of wine.

Our New CMO’s Perspective on the Future of Reputation

Christmas Came Early at Reputation. We are thrilled to introduce our CMO, Liz Carter! Get to know Liz, her vision and what the future of Reputation looks like with Liz taking a lead.

DEC 15 · 10:30 AM PT

In this session, you will learn:

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